Project Overview
Project Overview
A Room to Grow Preschool has two locations in Kauai, and provides an interactive preschool environment for children between 2.8 years-old and 6 years old.
The preschool's main (and only) online presence was a Facebook page for the school. The director of the preschool realized they needed a more appropriate digital face for the school. As such, I was brought in as a UX and UI designer to design and build the school's first website.
The Company
Project Duration:
May 2022 to July 2022
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The Problem
As one of the top preschools in the area, A Room to Grow has a relatively large roster of children at both of their locations.
Although their company was growing and expanding, their digital face had not been updated in many years. The school's primary - and only - online interface was the school's facebook page. Although useful for social media purposes, Facebook is not an ideal platform to hold the position of a company's sole digital interaction portal.
Because of the lack of a proper digital portal for their business, parents of current students at the school, as well as potential parents shopping around for information on preschools, were finding it difficult to get accurate information from and/or about the school.
The school brought me on to perform UX research, UX design, and UI design for a full website for their school.
My Role
On this project, I was the sole UX/UI Designer as well as the UX Researcher. Additionally, after the UX portion of the project was complete, I built the website for the school on Wix.
The Goal
The goal was to create a fully responsive website built around the needs of the primary users (the parents of current students), and the secondary users (parents seeking information about the school in order to make an informed decision as to whether or not to attend the school).
Outcomes would ideally encompass greater ease of communication and information relaying for the current parents, and an increase of ease for potential parents to be able to find out thorough and up-to-date information about the school.
The benefit for the company would involve a greater level of visibility to acquire new students as well as dealing with less frustration in communication and information dissemination with the parents of current students.
Responsibilities
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User Research
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Data Analysis & Synthesis
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Wireframing
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Prototyping
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Usability Studies
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Iterative Designs
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Accessibility Considerations
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Responsive Platform Design
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User-Centered Design